The Concept:

• [ ] What a problem you are solving?
• [ ] Who is your target audience?
• [ ] What are you offering, your solution?

Brand:

• [ ] You need a Logo
• [ ] You need Header font and a Paragraph font
• [ ] You need at least two colors

Product/Service:

• [ ] You need at least two offers:
• [ ] Gifts > lead magnet [free]
• [ ] Core product > main service or product [paid]

Channels:

• [ ] You need marketing channel at least one (Social Media)
• [ ] You need to have at least three content pillars (what are you going to talk about)
• [ ] You need a sales channel at least one (Website / Emails)